DevGuild

DEVGUILD:
DEVELOPER-FIRST
GO-TO-MARKET

DEC. 14-16th, 2021

An efficient developer-first go-to-market is something many developer startups desire. From Twilio, to Datadog, to Snyk - the merits of low-cost user-to-user marketing, short sales cycles, and product-led growth are undeniable.

Through a combination of keynote sessions, case studies, and panels, we’ll guide you through the multi-pronged approach that companies take to build a product loved by developers, and sold to the enterprise. Hear real stories from seasoned community builders and developer startup founders, and leave with a better understanding of the 3-phase go-to-market framework.

PAST DEVGUILD EVENTS

SOFTWARE-DEFINED MOVEMENTS

Truly groundbreaking technical products require industry-wide education, a well-aligned community and product, and partners. It’s not enough to yell the right approach into the void. DevGuild is a community and event series featuring the CEOs, founders, and top execs at leading developer, enterprise, and B2B SaaS companies defining the future of software development.

ENTERPRISE SECURITY

In order to sell your developer product to the enterprise, you need to show that your team, code, and processes are secure. We brought together 150 founders, CISOs, security engineers, and product owners to discuss the right approach to enterprise security.

PRODUCT MARKETING

Whether you’re launching a new product, feature, or enterprise suite— there’s an art and science to the way you reach, engage, and delight your users. We brought together 200 founders and product leaders to discuss how they bring winning products to market again and again.

ENTERPRISE-READY PRODUCTS

Before you sell to the enterprise, you need to BUILD for the enterprise. We brought together 200+ CPOs, founders, and senior product managers to learn and discuss the baseline features required to deliver Enterprise-Ready Products.

PRICING STRATEGY

Whether you’re selling to individual developers, teams or the enterprise – effective pricing is key. But most SaaS founders price too low or wait too long to drive up their ACV. We brought together 150+ leading founders and product execs to discuss how they’ve priced and packaged for growth and profitability.

CONTENT STRATEGY

People aren’t transactions. Customers and communities want to be heard, respected, and valued. We brought together 200+ leading SaaS founders, marketers, and community builders who’ve mastered the art of driving user acquisition and revenue via content. 

DEMAND GENERATION

Demand generation is hard, especially if you’re nurturing a developer community and scaling the business. We brought together 200+ developer-focused, demand and lead gen marketers to learn how the best in the industry acquire, convert, and monetize their communities.

DEVELOPER EXPERIENCE

You need to think deeply about how you deploy, configure, scale, support, and manage your product, all while delivering an elegant developer experience. Our speakers shed light on the landscape and help you make the right decisions so you can seamlessly integrate your tools into the everyday workflows of developers.

DEVELOPER EVANGELISM

We brought together more than 200 developer advocates & evangelists to explore the tactics and philosophies that inspire others to join a movement, rally for change, and breathe life into what might otherwise just be code.

DEVGUILD