Library Podcasts

Play icon: go to episode

Ep. #16, Building and Leveraging Product Marketplaces
November 15, 2018

with Connie Kwan

In episode 16 of Practical Product, Craig and Rimas are joined by Connie Kwan to walk through the process of buying and selling products on marketplaces.

Play icon: go to episode

Ep. #14, Roadmaps and Product Direction
October 30, 2018

In episode 14 of Practical Product, Craig and Rimas look at the differences between following a product roadmap and framing a strategy around product direction and user engagement.

Play icon: go to episode

Ep. #13, Authentication for Developers with Auth0
September 13, 2018

with Martin Gontovnikas

In episode 13 of Practical Product, Craig and Rimas are joined by Martin Gontovnikas to explore how Auth0 is growing its developer user base.

Play icon: go to episode

Ep. #12, Managing Stakeholder Relationships
December 6, 2017

with Kathy Simpson

In episode #12 of Practical Product, Craig and Rimas are joined by Kathy Simpson from GitHub. Kathy discusses her approach to identifying and managing product stakeholders.

Play icon: go to episode

Ep. #11, Reify: An Engineering Driven Marketing Consultancy
September 28, 2017

with Brian Doll, Michael Bernstein

Craig and Rimas are joined by Brian Doll and Michael Bernstein to explain why two engineers decided to start Reify, a B2B focused marketing consultancy, after being inspired by the business side of selling software.

Play icon: go to episode

Ep. #10, Killing Products Gracefully
August 9, 2017

with Suzie Prince

Craig and Rimas are joined by Suzie Prince from ThoughtWorks in Ep. #10 of Practical Product. Suzie explains how as a product manager she had to make the difficult decision to shut down her product, Snap CI.

Play icon: go to episode

Ep. #9, Demystifying Growth Hacking
July 26, 2017

with Sean Ellis

In the latest episode of Practical Product, Sean Ellis from GrowthHackers dispels the confusion around Growth Hacking and describes it as a systematic process of experimentation across the entire customer journey.

Play icon: go to episode

Ep. #8, Launch Day Trifecta: Hacker News, Product Hunt, & TechCrunch
February 16, 2017

with Malia Powers

In this episode of Practical Product Craig and Rimas are joined by Heavybit’s PR Manager Malia Powers to discuss how startups can get more publicity.

Play icon: go to episode

Ep. #7, Digital Dev at Blue Bottle Coffee
January 5, 2017

with Scott Rocher

In episode 7 of Practical Product, Craig and Rimas sit down with Scott Rocher, Director of Digital Product Development at Blue Bottle Coffee. Digital products and coffee, what do they have to do with each other? Rocher shows how the offline world of coffee can affect online content, and vice versa.

Play icon: go to episode

Ep. #6, Product Manager as CEO
December 13, 2016

In the latest edition of Practical Product, Craig and Rimas ask if PMs are the “CEOs” of their area. Do they have a similar level of authority and responsibility, just on a smaller scale? Is it easier for them to just be one of the group offsite? The pair also looks at the ways you can motivate your team, from giving incentives to straight up coercion, which may or may not be Rimas’ favorite strategy.

Play icon: go to episode

Ep. #5, Data Driven Product Management At Yammer
October 15, 2016

with Anna Marie Clifton

In this episode of Practical Product, Craig and Rimas are joined by Anna Marie Clifton to discuss Data Driven Product Management at Yammer. Anna Marie discusses the role of data in her day to day at Yammer, and the group talks through how to get the data you need from your product, even at an early stage.

Play icon: go to episode

Ep. #4, When Should You Hire A PM?
September 27, 2016

In this episode of Practical Product, Craig and Rimas outline when you should hire your first PM, and what you should be looking for in your first PM hire.

Play icon: go to episode

Ep. #3, Killing Features In Your Product
August 30, 2016

In this episode of Practical Product, Craig and Rimas discuss the rarely shared processes behind killing features in your product. They dig into why you should care about removing features just as much as adding them, how not to go about killing features or products, and how to communicate feature changes to your customers.

Play icon: go to episode

Ep. #2, Building for Enterprise Developers
August 2, 2016

with Banjot Chanana

In this episode of Practical Product, Craig and Rimas are joined by Docker’s Senior Director of Product Management, Banjot Chanana. The group discuss how selling to developers in the enterprise is different from what you may be familiar with, the relationship between sales and product managers, and the challenges of maintaining a quality Developer Experience as you begin to serve enterprise customers.

Play icon: go to episode

Ep. #1, Driving Adoption With Your Product Launches
July 13, 2016

Welcome to Practical Product, a new podcast where you’ll learn how to define the right product to build. In this first episode, hosts Craig Kerstiens and Rimas Silkaitis discuss what makes a well executed product launch and build you a playbook to apply to your own product launches.