Ep. #6, Aligning Sales and Marketing Departments
In this episode, Malia is joined by Marcy Campbell, SVP WW Sales & Business Development at Qubole. Marcy and Malia discuss how marketing and sales teams can move beyond their differences to improve business performance. Discussion topics include the primary goals of each department, what success should look like, and how to clarify lead scoring and lead generation metrics.
transcript
Subscribe to Heavybit Updates
You don’t have to build on your own. We help you stay ahead with the hottest resources, latest product updates, and top job opportunities from the community. Don’t miss out—subscribe now.
Content from the Library
Generationship Ep. #25, Replacing Yourself featuring Melinda Byerley
In episode 25 of Generationship, Rachel Chalmers speaks with Melinda Byerley, founder and CEO of Fiddlehead, about the...
Open Source Ready Ep. #2, Defining Open Source with Avi Press of Scarf
In episode 2 of Open Source Ready, Brian Douglas and John McBride speak with Avi Press, Founder & CEO of Scarf. Together they...
How It's Tested Ep. #12, Mobile Deep Linking with Daniel Johnson of Branch
In episode 12 of How It’s Tested, Eden Full Goh is joined by Daniel Johnson of Branch to explore the complexities of mobile deep...