Videos: Developer Sales, UX and Community ROI

The following videos were recorded during Heavybit’s weekly members-only Speaker’s Series:

Sales Calls for Developers with Stormpath CEO Alex Salazar: In this talk, Alex Salazar – CEO of Stormpath, Stanford MBA, and a former top sales leader at IBM – will teach the foundation of running an effective customer sales call. The easy-to-teach, easy-to-learn sales tactics separate great salespeople from the bad ones, even if you’re not a sales natural.

UX for Developers with Heroku and Nitrous.io’s David Dollar: David Dollar, an architect and head of the Developer Experience (DX) team at Heroku, has worked on many of Heroku’s developer-facing tools, including the API, command line client (CLI), foreman, Heroku toolbelt, and many others. He believes that small, sharp tools are the key to making developers happy. In this presentation he talks about the practice of DX and how to empower this special class of users to create amazing things.

The ROI of Community with Twilio’s Meghan Murphy: Meghan Murphy manages the 5-person Community team at Twilio and drives strategy on defending, nurturing and inspiring developers and community members. In the last 3 years she’s grown their community from 50,000 to 300,000 users, and helped create a programmatic approach to community measurement including looking at ROI around top of funnel leads, customer support and marketing/event outreach.

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