Product-Led Content Strategy w/ Atlassian Product Marketer Alex Zhitnitsky

A content strategy can be one of the most powerful tools in the early stage founder’s toolkit, but it can also be a time suck and fall flat when approached the wrong way. In this session, Atlassian Product Marketing Senior Team Lead, Alex Zhitnitsky talks about taking your first steps in creating and executing on an effective content strategy that targets developers and technical buyers.